PONY

Today, we take the sight of a congested highway or a packed parking lot for granted. In the past, when no one imagined that every household could one day have its own a car, Hyundai Motor embarked on a lonely journey searching for something we could call our own. That journey led to the PONY, Hyundai Motor’s first original model and the first car for Korean families. The PONY became the foundation of Korea’s technology, system, and automobiles.

We are living in an era of sharing where we give back or share what we have, from cars to houses. In the era of leaving space instead of filling it, and thinking about the way of living instead of gaining material things, what kind of cars are we considering as “mine?” Here, we rethink the meaning of ownership and the value of owning.